In the very early years, when personal computers were being introduced, SnapFashun was convinced that digital technology would become a fundamental part of everything fashion companies would do. Today digital technology is part of our culture and the way we communicate. SnapFashun is always exploring different ways to make fashion more exciting – a better experience for the designer or member of their team.
SnapFashun launched its digital fashion library in 1990 with the release of the SnapFashun Classic Women’s Library. In the next 5 years the Library offerings had grown to include men’s, merchandising and costume libraries. All sketches in the library were and still are, based on the runway and retail reporting arm of SnapFashun, whose publications, Report West, EyeSpy, Xtract, Scoop, M-Paq, PhotoBox , SnapWest, and Flash, reached 1000’s of retailers and manufacturers around the globe. Users of SnapFashun archive sketches and libraries include premier educational institutions to international design houses to Las Vegas themed mega-hotels.
In 1991 SnapFashun developed a storage and retrieval plug-in for Adobe Illustrator that would bring order to the 1000’s of sketches that designers accumulate and require instant access. It is the #1 software program of its kind for the fashion industry.
In 2009, the entire archive covering 30 years of SnapFashun and its library of retail, trend & forecast reports was selected by the Los Angeles County Museum of Art (LACMA) to be part of their world-renowned Research Center for Costume and Textiles.
SnapFashun sketches are unique because:
- The vector sketches are grouped in a way that allows for greater ease in the interchanging of important details from one garment to another. It also allows the user to alter every line that comprises a sketch. See example below.
- The SnapFashun archive of sketches distinguishes itself by being the only library of its kind that is based on actual 1st hand experience in the retail and runway trenches of the fashion industry.
- The sketches can be purchased in 2 easy ways… individually from the SnapFashun archive or as preset libraries that are organized and stored in a plug-in for Adobe Illustrator.
Here, an example of how you can use Adobe Illustrators’ program swatches or “swatches” that you create, to bring your sketches to life.
Interchanging of Details